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Home arrow News arrow Local News arrow Beard named GM of rodeo


Beard named GM of rodeo

Pendleton Round-Up hires first-ever general manager

PENDLETON — The Pendleton Round-Up and Happy Canyon Associations have hired Casey Beard to serve as the event’s first general manager. 

“I believe Casey brings a knowledge and understanding of rodeo and our Western heritage and culture,” said Round-Up President Tim Hawkins. “He also brings a diverse background that will be invaluable to our two organizations. He is the right guy at the right time as we move into the next 100 years.”

The Round-Up and Happy Canyon have always been managed by separate volunteer boards with more than 1,500 combined volunteers producing the annual events. 

“Hiring a general manager is a necessary step in keeping ahead of the increasing challenges we face,” said Happy Canyon President Jason Hill. “We are moving forward to protect these community treasures entrusted to us, which are so vital to our economy.” 

Beard is excited to be the event’s first general manager.

“This will be a rare opportunity to help both boards develop strategic plans and operating procedures to shape their future growth,” he said.

Beard has a long association with rodeos, including serving on the national Professional Rodeo Cowboy’s Association’s board of directors and managing Beard Rodeos, LLC, a family company, that provided livestock and production services for 20 years. 

A graduate of Washington State University, Beard also holds master’s degrees in international relations and strategic studies. He is a retired U.S. Army officer whose assignments included serving as an exchange officer with the British Army and on Gen. Norman Schwarzkopf’s staff during Operation Desert Storm. 

Following his retirement from the Army, Beard was hired by Morrow County to direct public safety programs during the destruction of the chemical weapons stored at the Umatilla Chemical Depot. Most recently, Beard took a position at Blue Mountain Community College, serving on the president’s cabinet as the director of grants in which he secured funding for new BMCC workforce development initiatives and oversaw special projects to improve educational opportunities.

“I am genuinely honored that the Round-Up and Happy Canyon have selected me for this exciting, challenging and historic position,” Beard said. “My diverse educational, career, and life experiences have merged, leading me to this unique and matchless opportunity.”


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