February 11, 2003 11:00 pm

Two new faces at the Grande Ronde Retirement Residence belong to administrator Steve Lanxon and marketing director Jim Godfrey.

They have taken over for the previous administrator, John Lamoreau, who became a Union County commissioner Jan. 1. after being elected in November.

Lanxon was raised in Portland and worked in the insurance industry for 18 years, all with ODS Health Plans. He became local manager of the claims office on Adams Avenue when the company opened it in 1999.

He lives in Cove with his wife, Diane, and a daughter, 12.

"I'm diving right in, focusing on the needs of the residents, trying to get acquainted with all of them and learning about everything that goes on here. I'm having a ball, really enjoying it," Lanxon said.

His door is open, he said, as he plans for a lot of interaction with the residents. There are more than 40 employees at the site, which has 114 rooms, 66 of them for assisted living and 48 serving as retirement living residences.

It will be Godfrey's job to market the establishment.

"I want to visit as many organizations and offices, such as doctors and hospital, the senior center," Godfrey. "I'll conduct tours, hand out brouchers, do followups."

He will also prepare advertisements and hopes to hit all media, Godfrey said.

He feels he will fit right into the job.

"I've spent all my life in retail, so I have a good idea of how to market things," Godfrey said.

Born and raised in Florida, he lives in La Grande with his wife, Bonnie, and children, ages 14, 12 and 9.

Godfrey was manager of the local Emporium store for 13 years and worked at Arrow Associated Stores for a year. A former member of the board of directors of the Visitors and Convention Bureau, he is active in the Lions Club.