Officials hopeful TRT will improve

By Kelly Ducote, The Observer April 23, 2014 11:03 am

Chamber director encouraged that negative trend in TRT revenue is reversing

Union County and La Grande officials say they are optimistic about the direction of transient room tax revenue and tourism for the region.

The county was one of only three in the state that showed decreases in TRT revenue from 2004 to 2011, but those working on boosting tourism say the past few years indicate a positive trend for the area. 

Data shows an increase in total direct travel spending in 2011 and 2012, said Kristen Dollarhide, executive director of the Union County Chamber of Commerce.

“That’s promising to me,” Dollarhide said.

Numbers from a Dean Runyan Associates report shows spending increased in 2011 over 2010 and predicted that 2012 spending increased over 2011...

(For full story read Wednesday's edition (4/23/14) of The Oberver)